Online MBA in Digital Marketing Management

Overview

As the world embraces rapid digital transformation, mastering digital marketing is no longer optional—it’s essential. Our MBA in Digital Marketing equips you with cutting-edge skills to thrive in today’s competitive landscape. From SEO and social media to data-driven marketing strategies, this program bridges the gap between traditional business knowledge and modern digital tools, ensuring you stay ahead of industry trends and stand out in the marketplace.

Sample Certificate

FULL COURSE FEE

1,99,000/- (INCLUDING ALL TAXES)

SEMESTER FEE 49,750/-

MONTHLY EMI 8,292/-

Scholarship Category

Divyaang (for Persons with special needs)
Valid certificate of disability as per government norms.

Defence Personnel
Minimum 2 years of service in the defence forces with a valid Identity Card number.

Amity University Alumni
Amity University UG/PG alumni.

Merit-Based
Academic excellence with minimum 85% aggregate in the previous qualification.

Up to 20%

Sports Scholarship (CHAMPS)
State, national, or international-level sportspersons with valid affiliation from the respective sports federation.

30-100%

On Full Fee Payment
Upon upfront payment of the full program fee.

8-12%

On Annual Fee Payment
Upon upfront payment of the annual program fee.

Course Structure

SEMESTER 1

Managerial Economics
Statistics for Management
Professional communication
Accounting for Managers
Marketing Management

SEMESTER 2

Legal Aspects of Business
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution and Management

SEMESTER 3

Digital Customer Analytics
Digital journey with Brand Management
Minor Project
Performance Marketing
Professional Ethics
Social Media and Technology Marketing
Strategic Management

SEMESTER 4

Digital Commerce - Reinventing Business Models
Digital Marketing
Major Project
Management in Action - Social Economic and Ethical Issues
Marketing Analytics - Data Tools and Techniques

Eligibility

Educational Qualification

Marketers and brand managers looking to start a career in digital marketing. Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies. Professionals looking to develop skills in digital marketing domain for career growth.

Grades

Graduation in any discipline with 40% marks in the last qualifying examination. Below 40% marks, a test is conducted & if passed then the student is eligible for admission.

ONLINE MBA In Digital Marketing Management (AMITY UNIVERSITY)